Publications – HIF Analytics

The Economics Of D2C Promotions – Clearly

Promotional spend is growing. Clarity on what it’s doing isn’t. This is where finance and marketing leaders come to change that.

PROMO PHYSICS™ D2C promotions category has a measurement problem. Here’s what it’s costing you On the Promo Dark Matter hiding in your promotional economics — and the invisible toll it...

The Economics Of D2C Promotions – Clearly

The HIF Brief

Most CPG promotions erode value. Most teams don't know which ones.