ROI-driven unified decision intelligence.
Invest in, extract insights, & make informed decisions incrementally. Minimize costs of prediction errors. Maximize returns.
The Challenge
Evidence suggests that investments made in advanced data mining solutions have resulted in colossal failures globally. But a small number of enterprises that benefitted have yielded an extraordinary 6X+ in ROI, according to Nucleus Research.
Financial risks induced by the potentially high costs of misclassification errors and the lack of causal links between the outputs produced by the mathematical models and the expected business outcomes are significant contributing factors to such dismal performance. As a result, businesses, continue to struggle to invest and discover their sweet spot for success. Mid-sized enterprises have suffered substantially worse, given their lack of resources to experiment.